If the older generation of manufacturing entrepreneurs represents the past and present of "manufacturing", then the new generation of manufacturing entrepreneurs represents the future of "manufacturing" . He had made the traditional manufacturing industry, there are significant and fathers utterly not the same idea. In the collision and conflict, their big guts to try, bold innovation, or compromise or change change. Self- line own action to temper their own, grow step by step. He is one of the representatives- Wu Yumiao, general manager of Shenghua Jinjiang Store. "Interview with celebrities | Wu Yumiao"
Editor: What was the chance that you chose sublimation ceramics among the many ceramic brands?
Mr. Wu: My father has been acting as an agent for Shenghua Ceramics for 15 years, and it has been 5 years since I started to manage Shenghua Ceramics. In fact, in the early days, my father chose to act as an agent for sublimation, which can be said to be fate. At that time, there was a very good friend who was a stone channel.
Yes, he first acted as an agent for Shenghua, and then he wanted to run the stone channel full-time, so he transferred the agency right of Shenghua store to us for operation, so we have a deep friendship with Shenghua.
Life in sublimation
Editor: In the first half of this year, various industries were affected by the epidemic. What is the overall situation of the store?
Mr. Wu: In the first half of this year, the overall market was still affected. After the previous epidemic, the entire market had retaliatory consumption. During this period, business was still pretty good, but it was flat after May and June. But facing
When the market economy is depressed, we have not slackened. Everyone is still actively exploring the market and serving customers well. I believe that there will always be rewards for paying!
Editor: In order to increase performance and sales to a greater extent, what strategies do you take to deploy the local market, do a more in-depth brand promotion, and expand market share?
Mr. Wu: The traditional business model can be said to have reached a bottleneck. If you still copy the business model from 10 years ago, it will not work. So I started to change my style of play, develop into channels, and continue to integrate existing assets
Source, to open up the market, including we have also cooperated with assembly companies to continuously expand market share in the local area.
Editor: Mr. Wu, what are the main existing channels? In terms of team operation, how do you usually manage it?
Mr. Wu: Our main channel now is distribution + retail + complete installation. My father manages the distribution section. I mainly focus on home improvement channels and retail. In normal times, everyone performs their own duties and does the job at hand. We are in the store
The face will also hold seminars from time to time to share and exchange, and continue to improve and progress.
Top Ten Outstanding Distributors
Mr. Wu, General Manager of Jinjiang Shenghua Store (second from right)
Editor: At present, which products are popular in the terminal, and how do you do product promotion?
Mr. Wu: 400×800 medium boards and 600×1200 large boards are now more popular. Now 600×1200 size products are gradually replacing 800×800 products, and everyone is slowly accepting large size tiles. In general, dark gray
The products of the series are relatively popular, and the high-grade gray can be said to be very fashionable and in line with the modern light luxury style.
In product promotion, the customers who enter the store first, our shopping guide will transmit our brand value to customers, first let customers express affirmation of the brand and generate certain trust, and then make recommendations to customers according to customer needs, more
It is to guide customers. Including our friends circle promotion, outdoor advertising, luminous characters, these advertisements are all done, and we are also operating Douyin.
Editor: What is the response of this new type of slate in the end market?
Mr. Wu: I have learned about this new product of rock slab locally, and it is still very good. At present, in the terminal, some stone manufacturers, assembly companies, and sanitary ware companies will use more, and rock slabs Tonal is also very
It is suitable for the current fashionable and light luxury style, which is quite good and I am looking forward to it.
Editor: What representative projects have you done so far, can you give us an example?
Mr. Wu: We have a long-term strategic cooperation with sports brand Jordan, including office buildings, staff dormitories, Wanda Grand Player, Qingchuang City International Network Approval Center, the first and second phases of Shuiyunfengjing, Lefeng Town, Nan'an City, Xiamen Jordan Commercial Site, Beijing
The Fuqing branch school affiliated to the Normal University and other engineering projects, the brand influence continues to expand in the local area, I believe it will get better and better in the future!
Editor: Mr. Wu, what is your plan for the development direction of Jinjiang Shenghua Ceramics in the second half of the year?
Mr. Wu: You can't rely on a single sales channel to manage ceramic tiles. It must be managed through multiple channels, including distribution, engineering, home improvement, and home furnishing. At present, I think the home improvement channel is the first thing I want to improve. Now this one
It is relatively weak, and the other is to continue to expand and strengthen engineering channels, integrate existing resources and fully grasp the human resources at hand, and strive to expand local channels and expand market share.
Editor's Note: Body
As the "Tao Erdai" in the dealer group, Mr. Wu has not only inherited his father's generation, but also has his own maverick. For him, the election choose a brand is to choose a flat table , he not only wanted him to choose selection of sublimation platform can grow ginseng days of a tree , but also looking forward to since had a tree "asperata strong leaves" on the tree. We firmly